Tuesday, 29 January 2008

The TH Interview: Bicing, Barcelona’s Bike Sharing System (Part 3: Clear Channel) : TreeHugger

The TH Interview: Bicing, Barcelona’s Bike Sharing System (Part 3: Clear Channel) : TreeHugger: "This week we interviewed Clear Channel Outdoor in Spain, the company behind the bike sharing system Bicing in Barcelona, whose success story you can read here. We previously interviewed Mayra Nieto from Barcelona’s City Council (Part 1) as well as some of its over 100.000 users (Part 2).

Clear Channel Outdoor is the world's largest outdoor advertising company, designing advertising displays for anywhere from airports and taxis to malls and including some of New York's Times Square displays. We learned that one of the most sustainable and innovative Product Service Systems like the Bicing, is the fruit of this company’s international street furniture division. Read what Jordi Sáez, regional director of Clear Channel in Catalonia, has to say about Bicing and sharing bikes."
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